Recent Success

Stonewood Homes: Building a Brand from the Ground Up

When we first became involved with Stonewood Homes, they were a

local Christchurch building company operating out of a portacom while they waited to move into their new building.

Starting at 'ground zero' with their business card, we worked with the company to build the Stonewood brand.  Stonewood Homes had two very important things going for them - a quality product and a Managing Director with huge vision and an excellent grasp of what it takes to build a winning brand.

Stonewood Homes is now one of new Zealand's leading home building companies with a growing network of Franchises throughout the country.

The Stonewood brand has grown and developed accordingly, but the original principles of consistent, persistent brand advertising with strong imagery in quality media has remained.

Click here for some recent samples of promos we have created for Stonewood

A Red Hot Launch for Guardian Print!

Guardian Print, one of the country’s leading newspaper and magazine publishers, wanted to get both existing and prosective clients fired up over their new heatset printing process.  So we sent their Manager off around on his launch tour with a unique promo pack for each of them (including a launch DVD, introductory brochure and samples of the new process) all contained within a giant matchbox – complete with giant matches!

Click here for samples of recent promos we created for Guardian Print

Academy Funerals TV Promotions

“Here to Help You Through”

It’s never easy to promote an industry most people don’t even want to think about!  Fortunately, Academy Funeral Services had some very special success stories to tell, so we used these as the basis of a highly successful TV campaign for them.

Click here for samples of recent promos we created for Academy Funerals

Beattie Air Promotion

One of the key features of Mitsubishi's new heat pump range as that they are very quiet - whisper quiet in fact.  So what better way to promote this feature than with a 'whisper' campaign on Christchurch's MoreFM?! Celebrities were asked to record a whispered phrase and selected callers then tried to identify the celebrity on air.

The benefits? For the winner - a brand new heat pump.  For Mitsubishi - the opportunity to drive home one of their product's key benefits.  And for Beattie Air - an incredible amount of exposure on Christchurch's most listened-to breakfast programme!

Click here to listen to the celebrity whisper and read the post analysis of the promo.

Floorpride Promotion

Wool has long been recognised as a premium product - both for carpets and high quality clothing.  One of the key clothing manufacturers is Icebreaker, fast gaining a reputation around the world for their high end merino wool fashion and performance clothing.

As part of a come back to wool initiative for Floorpride we combined the two by offering clients 'Wool in your home ... and your wardrobe. Those who purchased a house lot of pure wool carpet also received fabulous Icebreaker clothing for free!

Click here for samples of recent promos for Floorpride.

Hot Spots

Hot Spots is a 100% owned subsidiary company of Directions Advertising. Hot Spots promotes businesses to the tourist industry through display stands in hotels throughout New Zealand.

Click here for examples of Hot Spots Advertisements.