Beattie Air Promotion
One of the key features of Mitsubishi's new heat pump range as that they are very quiet - whisper quiet in fact. So what better way to promote this feature than with a 'whisper' campaign on Christchurch's MoreFM?! Celebrities were asked to record a whispered phrase and selected callers then tried to identify the celebrity on air.
The benefits? For the winner - a brand new heat pump. For Mitsubishi - the opportunity to drive home one of their product's key benefits. And for Beattie Air - an incredible amount of exposure on Christchurch's most listened-to breakfast programme!
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